Here’s all you need to know about the designer couple’s first-ever store in south India
Throughout the previous two decades, Shyamal and Bhumika’s couture character has been built on a strong bedrock of old-meets-new. The architect couple has made a profound jump into India’s style inheritance for motivation, more often than not served against the canvas of their contemporary sensibilities. Today, the name appreciates a group of people in the social hotspots of the nation, with a retail impression that gloats of lead stores in Ahmedabad, New Delhi and Mumbai. The couture couple will currently be taking a gander at vanquishing the southern outskirts with the dispatch of their first station in Hyderabad.
Arranged in the tip top area of Banjara Hills, the lead store is spread lavishly more than 5,000 square feet. With regards to the plan mark of the name’s current stores around the nation, the new space looks for motivation from the havelis of Ahmedabad—a city near the couple’s heart as it filled in as the origination of their name. After strolling into the lavishly blessed space, you’ll be welcomed with the creators’ runway-prepared lineup of womenswear and menswear, remaining in brilliant greatness against the mind boggling divider carvings imagined by the couple.
For the originators, the decision of Hyderabad for their first southern station was shockingly basic. “The city is wealthy in culture and legacy, and individuals worth handcraft which is synonymous with our image. Our store is situated in Banjara Hills, which fills in as Hyderabad’s driving extravagance and way of life space. The market is additionally available to different urban communities in the south, making it one of the prime areas,” says Shodhan.
The new space will play host to the name’s ongoing accumulations, including Memoirs of a Maharani and The Renaissance Muse. “The previous is enlivened by the fashion quality of the seventeenth century imperial courts, and spotlights on an assortment of uncommon weavings like marodi, zardozi, aari, just as lovely flower vines weaved in metal string along the neck areas and perfectly weaved jaals. The Renaissance Muse gathering, then again, draws from the famous time of Renaissance where craftsmanship, engineering, music and couture were reawakened from the medieval ages to transfer a cutting edge tasteful. Perplexing subtleties mirroring the period have been exhibited utilizing the well established specialty of zardozi,” says the architect.