Days after Eros registers Corona Pyaar Hai as a film title, Kaho Naa Pyaar Hai director Rakesh Roshan says ‘immature’ of makers to capitalise on the current scenario.
At the point when producer Rakesh Roshan propelled child Hrithik in Bollywood with Kaho Naa Pyaar Hai (2000), little had he realized that two decades down the line, the film’s title would be punned on obtrusively and rather uncaringly. Indeed, even as the world is reeling under the pandemic, a few creation houses in India have hurried to enlist titles relating to Coronavirus — one among them being Corona Pyaar Hai. The title was apparently enlisted by Eros International with the Indian Film and Television Producers Council a week ago.
Roshan, whose directorial adventure turned into the most elevated grosser of 2000 as well as gave Bollywood probably the greatest genius in Hrithik, is shocked at the most recent advancement. “It’s a joke of the circumstance that the world is battling. It’s infantile and youthful to do something like this as of now. We ought to disregard these individuals as they are not suspecting straight,” says the executive, obviously enraged.
It has been heard that with the title in their kitty, the group at Eros is as of now building up a content dependent on the present circumstance. Inquire as to whether he is examining making lawful move against them, and he expels the thought. “There is no closeness between the two movies. Indeed, even as to the names, their title Corona Pyaar Hai has an alternate importance to it. Along these lines, I can’t take care of business,” he shrugs.
Studios hurrying to enlist titles enlivened by genuine occasions is not really new — a year ago, not long after the Pulwama dread assault, Bollywood makers thronged the Indian Motion Pictures Producers’ Association to hold various mixes of titles relating to the scene. An exchange source says that Eros International likely needed to have the principal mover advantage right now. “It has been heard that remembering the affectability of the issue, the creators never proposed to report the film. The group had just applied to enlist the title. Obviously, one marvels why they picked a name that is so like Kaho Naa Pyaar Hai?”
Eros stayed inaccessible for input.