At last Hollywood is revealing its unvarnished side. An increasing number of actresses – including Julia Roberts, Julianne Moore, and Drew Barrymore – are posting makeup-free selfies while in isolation as they embrace the trend to go bare-faced.
But beauty experts warn there is a degree of smoke and mirrors – and politics – at play within the concept of what constitutes “no makeup”.
Bunny Kinney, editor-in-chief of magazine Dazed Beauty, said: “It’s a reassuring gesture brought upon by influential women who want to show a fearlessness, a solidarity and an encouragement of all people to celebrate the skin they live in.”
But he added: “It’s so easy for audiences to compare themselves to influencers by really taking them only at face value, based on how they are presenting themselves in a highly curated and controlled way without any grasp of what is really going on behind the scenes.”
I have micro bladed brows, lash extensions in and lip injections – I don’t even look like thisGina Shkeda
And what is going on “behind the scenes” can be the creation of a bare-faced look that is just as complicated as a fully made-up one.
In 2018 a fan reposted a picture of the beauty vlogger Gina Shkeda (885,000 followers) looking makeup free, alongside the hashtag #naturalbeauty. But on Twitter Shkeda rebutted this claim by saying: “Girl, I have micro-bladed brows, lash extensions in and lip injections – I don’t even look like this.”